Top Cosmetics Brands in the US

The US cosmetics industry was worth $93.5 billion in 2019. The predictions say that the industry will continue to grow by a few percents every year. But, what are the biggest and most famous brands of cosmetics industry that attracts discerning clientele? Let’s find out!

Before we dive into one of the best cosmetics brands out there, we would like to share this mind-blowing fact with you. According to, women in the USA spend around $3,000 on cosmetics annually. What does it mean for you? The cosmetics market is very competitive in the US and you can get cosmetics products for low prices there.

The following brands made it to our list:


L’Oreal is the biggest cosmetics company in the world. Almost $30 billion of revenue in 2019 speaks for itself. Although the company origin is in France, the brand is very popular around the globe. Their portfolio includes brands like Diesel, Ralph Lauren Fragrances, Urban Decay and many more.


Avon’s strategy of direct selling which has been proudly inherited and going back 125 years has been copied by other brands. Today Avon boasts of over a million women and men selling the brand worldwide. It has a very impressive portfolio of products and is constantly researching to bring innovative products to its worldwide customer base, who is being educated as to what they would really need for their type of skin.


Glossier was founded in 2014 but it gained huge momentum especially thanks to Instagram and other social media like YouTube. They were able to attract young women. Today, they have more than 2,6 million Instagram followers and there are more than 0,5 million posts about Glossier products.

It may be difficult to get Glossier products to your country because they don’t offer international shipping (yet). Feel free to read our fully dedicated guide on how to order from Glossier and ship to your country.


Reaching a whopping US $ 11.8 Billion the cosmetic brand Olay from Procter and Gamble is the world’s leading name. They celebrated its 60th anniversary in 2017. Originating in South Africa in 1952 as “Oil of Ulay” it was rebranded as “Olay” in 1999 with the idea of unifying the brand to set the course for its leadership in the cosmetic market in the US and the world. Olay has beauty products to suit any skin type and it is this versatility that has made the brand one of the leaders in the cosmetics market industry.


Neutrogena has been acknowledged as a strong contender in the future to give a good run for the top cosmetics brands. Their portfolio is also very wide and is backed by Johnson and Johnson – a household name in cosmetics and other products in the US and in more than 70 other countries.

If you want to get Neutrogena products from the US to your country, make sure you visit our fully dedicated guide.

Estee Lauder

Estee Lauder is best known for Acne treatments and Sun lotions that protect sensitive skin from the harsh effects of UV radiation.

In 2019, its revenue reached almost $15 billion. They spent a lot of money on aggressive Research & Development strategy to bring new and innovative products to their discerning customers.

Mary Kay

Mary Kay cosmetics can be bought directly through the network of beauty advisers and sellers – there are more than 3,5 million of them! The Mary Kay strategy is very similar to the above-mentioned Avon’s. The best partners get the Mary Kay Pink Cadillac XT6.

Extra Tip For You – Boxycharm

Have you heard of Boxycharm subscription boxes? It is a cool service that sends you a package full of carefully selected cosmetics products every month for a small fee. It is only available in the US and Canada, however, with our package forwarding service it is not a problem to forward the packages to your country. Read our fully dedicated guide here.